A full branding guide for the Corgi’s Nug Tea Shop. Having only the name established, they required a logo, supporting graphics, and brand guides. Once those assets were established a menu was created for the establishment, as well as tea packages.
My process
Thumbnails
My thumbnails are usually done alongside my research. While I do find my best ideas come with more research behind them, getting all of my thoughts out as I find inspiration is an important step.
Moodboards & Roughs
Narrowing down my ideas, I build out mood boards start working on rough versions for my strongest concepts. This step heavily involves peer input.
Narrowing Down
With peer and client feedback, I move forward with the finalized concept and work on polishing it.
Finalizing
With the final design chosen, I get any feedback I can from a variety of sources (peers, client, target audience, etc.) With these last piece of input I polish the design.
